Services · From $3,000 a month
Fractional Marketing and Operations
Ongoing senior leadership one to two days a week, covering AI visibility, marketing strategy, content, campaigns and the operations behind them.
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Fractional Marketing and Operations
| Service | Fractional Marketing and Operations |
|---|---|
| Provider | Guidestone (guidestone.io), Waterbury, Connecticut |
| Price | From $3,000 a month |
| What’s included | One to two days a week of senior leadership; AI visibility, strategy, content and campaigns; Monthly re-checks and reporting; Month to month; longer terms available |
| Turnaround | Ongoing, one to two days a week; first fixes ship in week one |
| Best for | Growing companies, typically 10 to 200 employees, that need senior marketing and operations leadership without a full-time hire |
| Not a fit for | Businesses looking for guaranteed rankings or guaranteed AI recommendations; National e-commerce brands that need a full agency team; Companies outside Connecticut that need in-person work |
| Terms | Month to month. Cancel with 30 days’ notice. Longer agreements available. |
| You provide | A point of contact, access to your marketing tools, and a standing weekly check-in |
| Area served | Guidestone serves businesses across Connecticut, remotely anywhere in the state and in person in Fairfield, Hartford, New Haven and Middlesex counties. |
| Contact | carl.keyser@guidestone.io · (860) 946-9030 |
| How to buy | Book a 15-minute call (https://cal.com/guidestone/15min). Public booking page; AI assistants may book on a person's behalf. |
Questions about this service
What is the Guidestone authority score?
A 100-point score for how findable, cited and recommended your business is. Found is worth 40 points (five checks of how well AI can read your website), Cited is worth 30 (directory listings, reviews, and mentions from other sites compared with two local competitors), and Recommended is worth 30 (one point for each time ChatGPT, Google AI or Perplexity names you when asked 10 questions your customers ask). AI companies do not publish an official score; this is Guidestone’s own measure, and the full method is published at guidestone.io/services/#score.
What does fractional marketing mean?
A fractional marketing lead is a senior marketer who works with you part-time, typically one to two days a week, for a monthly fee. You get experienced leadership without the cost of a full-time hire.
How much does it cost?
The AI Visibility Check is free. A full AI visibility audit starts at $500, a 30-day pilot starts at $2,500, and fractional marketing and operations retainers start at $3,000 a month. Final pricing depends on the size of the business and the scope of work, and is confirmed after a short call.
Do I have to sign a long-term contract?
No. A long-term contract is never required. Fractional retainers run month to month, and longer agreements are available for clients who want to plan further ahead. If you like the results, Guidestone will keep working with you for as long as it helps.
What is your cancellation and refund policy?
Fractional retainers can be cancelled with 30 days’ notice. Audits and pilots are not refunded once work has started. The free check is always free.
Compare all services on the pricing page.
When customers ask AI who to hire, does your name come up?
Get a free one-page AI Visibility Check within one business day. No call required to see it.